Witan Investment Trust

We helped Witan Investment Trust convert traditional PDF reports across their various funds, into fully interactive microsites allowing them to enhance their customer experience and capture valuable insights into how people are engaging with their public data.

Witan Investment Trust is a FTSE 250 listed company that offers exposure to the world’s major equity markets through its global portfolio. Witan and its partners reached out to Poplify to create a more engaging experience for its Annual Report. Similarly to many public companies, Witan offered PDF downloads of their annual reports. However, this had limitations as they had little insight into how people were using their data and what exactly they were looking at. The Poplify products team developed a fully interactive and searchable online Annual Report that allowed Witan to get insights into how people were interacting with their reports and capture user information so that they could continue the conversation across different channels and create valuable ongoing relationships.

“Poplify grasped the brief quickly and executed the project to perfection, on time and budget.” – Suresh Dhul, Witan Publishing Partner

Website: witan.com
Services: Build