We exist to help businesses scale with market leading digital products and services, quickly and cost effectively.


How we got here.

Poplify was founded on the principle of making digital products that people love. Our journey started seven years ago as entrepreneurs ourselves we found it difficult to find a complete, reliable and cost effective product development team. Bringing together expertise across Strategy, UX/UI & Technology we built a hybrid off and on shore model that now services Start-ups to international brands across financial services, charities, gaming, healthcare, education, entertainment and more… Today our collaborative culture celebrates breakthrough ideas and the power of human potential to shape it. When you connect the right mix of minds and passions and give them a place to build products that customers love, they do.

Leadership Team

Amar Prashar

Amar's passion for technology, creativity and entrepreneurship inspired him to start Poplify. Amar previously worked in the technology & media advisory team at PWC, the strategy team at AOL and the M&A team at Grant Thornton focussed on technology investments. Amar is a Maths and Computer Science graduate from University College London.

Ankit Seth

Since his engineering days at Infosys, Ankit has always been adept in technology, industry trends and digital product innovation. As our CEO of India and Middle east, Ankit has nurtured the team to challenge the status quo and engineer to the highest technical standards.


Amitej Kalra

Amitej is CEO of our North American operations.. A real charmer with an ever- ready smile that helps him to inspire the team to constantly think out of the box, stretch their limits and deliver exceptional client service. Prior to Poplify Amitej co-founded Intuzion Technologies and worked as a technology consultant at Infosys focussed on networking.

Anmol Rajdev
Client Relations Director

As founder of 42Works, Anmol partners with Poplify to direct a team of 75+ professionals with a wide range of expertise in design & development of web & mobile applications. Anmol has worked on over 200+ successful projects for leading banks, educational groups, popular artists, and more. He holds a B.E. (Electronics & Communications) degree.

Kurran Malhotra
Product Strategy Director

Kurran is responsible for product strategy, requirements and process definition across all our clients ranging from innovative start-ups to larger established companies. Kurran was previously a Client Services Director at leading UK Digital Agency Rockpool managing Sky and BP accounts. Kurran is a Maths graduate from Southampton University.

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