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Insights

June 3, 2020

Value Proposition Design for Startups

You have an idea of a product or service you want to bring to life? It is important to first establish your core value proposition prior to diving into requirements and design. To do that we recommend using The Value Proposition Canvas created by Alex Osterwalder (the creator of the Business Model Canvas). The Value Proposition Canvas is a framework to help you design products that customers want. Read our in depth guide to using the Value Proposition Canvas here.

June 3, 2020

How to build a Minimum Viable Product

A minimum viable product (MVP) is a version of a product with just enough features to satisfy early customers and provide feedback for future product development. In this article we talk about the importance of an MVP and the steps needed to succesfully create one.

May 30, 2020

Developing a great startup idea

While many people will tell you that execution is more important than an Idea, coming up with an idea to start with is still one of the biggest barriers entrepreneurs have in starting their own business. So how do you come up with the next idea like Larry Page and Sergey Brin with Google, Steve Jobs with Apple or Elon Musk with Tesla? The answer is to not look for ideas rather solutions via a technique we call observational Thinking.

March 31, 2020

AI Unwrapped

The journey towards AI organisations is now an integral component of corporate strategy as companies focus on redesigning core systems, processes, and business strategies around AI and its possibilities.

March 21, 2020

Innovation Models

With industries from banking to healthcare being transformed and, in some instances, undermined by new business models and technology, executives are smart to wonder, “Are we next?”

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