Akshaya Patra is one of India’s largest NGOs and works to eradicate classroom hunger and facilitate childhood education by serving freshly cooked, nourishing lunches to 1.6 million school children across India every day. Akshaya Patra approached Poplify to reinvigorate its brand presence in the UK and increase its donor base and community of volunteers.
The Poplify products team redesigned the UK website from the ground up. Firstly focussing on Akshaya Patra’s rich history and social impact to date to build an engaging brand story for new and existing supporters, and secondly shifting the website from a static to a dynamic channel that allowed for constantly evolving content and timely updates. Since launching Akshaya Patra has built its online audience, improved engagement and increased its donor base across corporates and individuals.
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