You have an idea of a product or service you want to bring to life? It is important to first establish your core value proposition prior to diving into requirements and design. To do that we recommend using The Value Proposition Canvas created by Alex Osterwalder (the creator of the Business Model Canvas). The Value Proposition Canvas is a framework to help you design products that customers want. Read our in depth guide to using the Value Proposition Canvas here.
A minimum viable product (MVP) is a version of a product with just enough features to satisfy early customers and provide feedback for future product development. In this article we talk about the importance of an MVP and the steps needed to succesfully create one.
While many people will tell you that execution is more important than an Idea, coming up with an idea to start with is still one of the biggest barriers entrepreneurs have in starting their own business. So how do you come up with the next idea like Larry Page and Sergey Brin with Google, Steve Jobs with Apple or Elon Musk with Tesla? The answer is to not look for ideas rather solutions via a technique we call observational Thinking.