Baby Guru

We helped Baby Guru design and build their brand and iOS app that helps parents keep track of their baby’s routine by following a ‘Responsive Parenting System’ developed by the company.

The Baby Guru was created by Sam Saunders, a mum of 4 who has worked with babies in the NHS and Private Sector around the world, for several years. With such a demand for Sam’s sleep coaching services, she recognised that some advice can be given remotely. This gave her the idea for The Baby Guru App & approach Poplify to help bring her idea to life, both by developing a brand and MVP app.

Our iOS and Android apps helped deliver Sam’s techniques by offering:
Sleep timers alongside step-by-step coaching
A unique crying scale to help parents decipher their baby’s cry
Real-time advice that adapts to the unique make-up of the child