Pinboard

We helped Pinboard to re-build their existing platform which was far too manual and no longer served their needs as the product scaled.

Put simply, Pinboard is a weekly email newsletter that was started in 2011 at a London junior school by three parents Amy, Susanna and Sally. Aware that so much brilliant information was being shared (but also lost) by word-of-mouth, the three devised a single opt-in and closed community email noticeboard: one email, once a week. In a world overwhelmed with information, Pinboard goes back-to-basics and functions just like a traditional pinboard in a community hall.

We helped Pinboard to re-build their existing platform which was far too manual and no longer served their needs as the product scaled. The new platform featured a completely redesigned workflow for users as well as a more helpful and informative admin system that could help the Pinboard team understand how people were using their platform. In addition to this, we devised the strategy for ‘Pinboard +’ – the next phase in the product’s growth.

Website: pinboard.com