Dishoom pays loving homage to the Irani cafés that were once part of the fabric of life in Bombay. Opened early last century by Zoroastrian immigrants from Iran, there were almost four hundred of these cafés at their peak in the 1960s.
Now fewer than thirty remain. Dishoom runs a group of award-winning Indian cafes around the UK. Poplify in partnership with the Akshaya Patra foundation ran a number of campaigns to drive its CSR efforts including ‘A Meal For A Meal’ campaign which sought to provide nourishing free meals to school children in India and UK as well the Dishoom celebrity Holi campaign which increased engagement across social media over.
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