Witan Investment Trust is a FTSE 250 listed company that offers exposure to the world’s major equity markets through its global portfolio.
Witan reached out to Poplify to create a more engaging experience for its Annual Reports. Similarly to many public companies, Witan offered PDF downloads of their annual reports. From these reports they had limited insight into how people were engaging with their public data. The Poplify products team developed a fully interactive and searchable online Annual Report that allowed Witan to get readership insights into how people were interacting with their reports and capture user information to allow Witan to create valuable ongoing relationships.
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