Value Proposition Fit
So here we have it the Value Proposition Canvas. You achieve fit by creating a clear connection between what matters to customers and your products and services ease pains and create gains. SOUNDS LIKE COMMON SENSE BUT NOT COMMON PRACTICE. If you don’t map this you won’t be focussed on creating value for your customer.
What you have just achieved by filling out the canvas prior to launching your product is Problem Solution Fit NOT Product Market Fit. Product Solution fit is when you create a solution that you THINK creates value for your customers. Product Market fit is when you create a solution that you Know creates value for your customers which validated by customers using your product.